STA PARTICIPATES IN SCALE-UP ASSEMBLY AND ORGANISES PROJECT ANNUAL EVENT
As the Communication & Dissemination manager of the EU-funded SCALE-UP project, the Smart Transportation Alliance attended the project’s General Assembly on 18-20 April 2023 in Madrid, Spain. All 23 partners untied at the Madrid International Lab - a coworking for local startups and SMEs.
The programme spanned over 3 days, discussing in detail amongst each other the integration of the two dimensions of the SCALE-UP concept (horizontal: across governance levels including city council, region and national government and vertical: across modes including mutli-modal, clean & safe, data-driven and behaviour change).
The three-day event ended with the Annual Event, which was organised and moderated by the STA Secretariat and the Spanish Road Association (AEC). The Event consisted of two distinct roundtables with panellists from inside and outside the consortium, sharing knowledge and best practices on multi-level stakeholder collaboration in the Madrid Urban Node (which has been rated exceptionally excellent) and the challenging and wide field of behaviour nudging in the urban landscape.
The event was a full success with many external invited guests and spectators.
The entire General Assembly and Annual Event were kindly hosted by the City of Madrid.